Headquartered in Dubai, made for the world.

30+ YEARS of real, global, boots-on-the-ground experience

Break rules, build brands, and make noise.

Who we are

A creative agency built to break rules, build brands, and make noise. Headquartered in Dubai, made for the world. We blur the lines between culture, commerce, and community. A true international crew, built on 30+ years of real, global, boots-on-the-ground experience, insight and imagination. No fluff - just straight-up expertise, a world of know-how and vivid imagination. Every project starts with deep listening, sharp insight, and the confidence to push boundaries. We collaborate loud, think big, and move fast — because if you’re not leading, you’re last.

What we do

From mall takeovers to rooftop raves, Olympic ceremonies to cultural legacies, beauty playgrounds to brand worlds — every project is a chance to make statement not just a status update.

Crowd watching a concert or music event with bright blue stage lights and fog effects.
A person standing in a desert at night, looking at an art installation of tall, illuminated orange-yellow rectangular pillars arranged in rows and columns with mountains in the background.
A modern stage design with a grid of blue neon lights forming a house shape, featuring musical instruments, including a grand piano and drum set, inside.

How we do it

  • We imagine without limits.

    Our creative isn’t just pretty it’s purposeful. From concept to campaign, we craft visual stories that evoke emotion, ask questions and start conversations. We build brands that want to leave legacies.

  • Flawless execution. Every time.

    We take the vision and make it tangible — on time, on budget, without excuses. Logistics, ops, permits, build — whether Locally, Regionally or Globally - we deliver 360* end to end.

  • Sharper. Smarter.

    We don’t just market we connect; the power is in community. Whether ATL, BTL, or digital, we find where your audience lives, introduce ourselves and make sure your part of the conversation. Amplification, amplification, amplification.

  • Intuition backed by insight.

    We shape narratives that move people and brands. Everything we do is rooted in cultural relevance, audience obsession, and strategic thinking.

  • From idea to IRL.

    Designing environments, building pop-ups, scaling events, choregraphing ceremonies - we dream it, then we deliver it. Enough said.

Uncover our story

BE is an unapologetic boots on the ground team that lives and breathes experiential excellence. We craft unrivaled experiences through cutting-edge live entertainment, innovative design, and flawless production.

Our hands-on approach means we're with you every step of the way, from initial concept to final touch, ensuring every detail exceeds expectations. We commit to deliver experiences that don't just capture the moment—but define it.

Let’s work together

Ready to join forces? Give us your details and we’ll connect with you in no time. We’re eager to hear from you!